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19-20 March, 2026

Agenda of the Event

Baltic – Nordic SEO Summit 2026

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Track 1 Presentations

Time
Activity/Topic
Speaker
8:30-8:50
Registration & coffee
8:50-9:00
Opening word
Paulius Šetkus
9:00 – 9:45
Keynote presentation – Black Hat SEO Strategies
Craig Campbell
9:45 – 10:05
Content for Humans & Machines: Aligning ICP Strategy with AI Visibility
Rasa Sosnovskytė
10:05 – 10:20
Coffee break
10:20 – 10:40
Dark PR & Brand Hacking – How to Hack Authority in a World Run by Algorithms
Adam Chronister
10:40 – 11:00
Experiment: effects of brand searches on rankings
Pavel Klimakov
11:00 – 11:20
The AEO Industry Is Lying to You. Here's Why
George Chasiotis
11:20 – 11:35
Coffee break
11:35-11:55
Orchestrating a Swarm of SEO AI Agents with a Second Brain
Robert Niechcial
11:55-12:15
How brand mentions and links drive AI visibility
Katarina Dahlin
12:15-12:35
When SEO Isn’t Enough: How Brand & Paid Protect Your Organic Traffic From Google Updates
Vytis Bareika
12:35-13:35
Lunch
13:35-14:05
From Raw Data to Rockstar: Stylometrics in Action
Maciej Chmurkowski
14:05-14:35
There you go: What AI SEO has in common with role playing games? 365 days from data analysis lab
Michał Suski
14:35-14:50
Coffee break
14:50-15:10
What AI Knows about you (and more importantly, what you can do about it)?
Dixon Jones
15:10-15:40
What to know about discoverability and visibility in 2026
Ray Grieselhuber
15:40-15:55
Coffee break
15:55-16:25
How your biology drags you down in SEO
Kalin Karakehayov
16:25-16:55
Teaching AI Bad Habits for Fun and Profit
Alan Cladx
16:55-17:40
Keynote presentation – Secrets of The Worlds Most Aggressive SEO Millionaires
Stewart Vickers

Track 2 Workshops

Time
Activity/Topic
Speaker
10:20-12:20
Hands-On and Post-Its: How to Build Actionable Customer Journey Maps Using Search Data
Christopher Hofman Laursen
10:20-12:20
Parasite SEO: Rank in Google AND LLMs Using Reddit & News Websites. How to Use Reddit for AI Search Visibility.
James Oliver
10:20-12:20
Let's Build a ChatGPT Optimization Tool: Reverse Engineering, Metrics, and Speedy Development
Aleks Ivanovski
13:20-15:20
Content Configuration in Practice: Updating, Rewriting, and Re-configuring Semantic Content Networks
Germans Frolovs
13:20-15:20
Workshop
Ramūnas Bruzgys
13:20-15:20
Parasite SEO
Jesper Nissen
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Track 1 Presentations

Time
Activity/Topic
Speaker
8:30 – 8:50
Registration & coffee
9:00-9:40
Keynote presentation – From Business Strategy to Organic Growth Engine: A Framework to Build Market Position, Not Vanity Metrics
Szymon Słowik
9:40-10:00
How to Turn Your Knowledge into Quality SEO Content Fast
Georg Richard Aare
10:00-10:15
Coffee break
10:15-10:35
SEO in a downturn: how to show value when everything declines
Evaldas Mockus
10:35-10:55
The 2025 Link Building Budget Report: How Much Brands Spend by Industry and What to Expect in 2026
Karolis Butkus
10:55-11:15
Programmatic SEO at Scale: How Nordic’s Largest E-commerce Site Scale Organic Traffic
Juozas Budrevičius
11:15-11:30
Coffee break
11:30-11:50
New SEO Trends in iGaming Niche
Zigmas Pekarskas
11:50-12:10
Product Data: The E-commerce Organic Growth Engine
Pontus Vippelius
12:10-12:30
What Actually Works in SEO & AEO Today for B2B
Saulius Paknys
12:30-13:30
Lunch
13:30-13:50
Everyone Talks About AI. Meanwhile, Your Pages Aren’t Indexed
Vytautas Nemunaitis
13:50-14:10
What Technical SEO Taught Me After 100+ E-commerce Projects?
Simas Šarmavičius
14:10-14:30
You Got Your AI Visibility Report – Now What? Turning Data Into Action
Matas Kibildis
14:30-14:45
Coffee break
14:45-15:05
Speaking Google’s Many Languages: Multilingual SEO Done Right
Marten Saar
15:05-15:45
Panel discussion "Future of the AI search"
Deyimar Albornoz, Veronika Höller, Helene Jelenc, Anders Rosenqvist, Karolina Bagdonaitė, Vytautas Paukštelis and Simonas Naudžius
15:45-16:00
Coffee break
16:00-16:20
AI Content and the New Rules of Media Traffic
Simonas Rudaminas
16:20-16:40
2026 SEO content production workflow template: Keyword->Brief->AI->Human
Giedrius Morkūnas
16:40-17:25
Keynote presentation – Algorithmic Authorship, Visual Semantics, and the Future of Search can be the title for now
Koray Tuğberk GÜBÜR
20:30-23:00
After party

Track 2 Masterminds

Time
Activity/Topic
Speaker
9:45-11:15
Stuff that I see working in SEO in 2026
Craig Campbell
9:45-11:15
Mastermind
Stewart Vickers (SEO Jesus)
9:45-11:15
Semantic SEO, content, content strategy
Germans Frolovs
11:30-12:45
Agency owner problems
Christopher Hofman Laursen
11:30-12:45
Brand and personal brand in SEO as a leverage for retrieval, ranking and recommendations
Szymon Słowik
11:30-12:45
Focus, strategy, results
Ramūnas Bruzgys
13:30-14:45
Mastermind
Michał Suski
13:30-14:45
C level stuff: Business scaling operation, R&D, Innovation, AI and SEO
Robert Niechcial
13:30-14:45
Mastermind
Alan Cladx