The Baltic-Nordic SEO Summit originated from a growing demand within the local and regional SEO community for higher-level knowledge exchange and international collaboration.
According to coverage in Lithuanian media, the concept was developed by Simonas Naudžius, founder of Rocket Science Baltics, against the backdrop of a rapidly evolving SEO industry and an increasingly interconnected digital marketing landscape.
In the years prior to launching the Summit, the organizing team engaged in local meetups and smaller events where SEO practitioners shared insights and discussed emerging trends.
These early gatherings revealed an important insight: despite competitive pressures within the industry, professionals were eager for meaningful conversation, practical case studies, and deep technical discussion.
One participant famously remarked that it was the first time they had seen “so many people in one place passionately debating keyword analysis,” highlighting the enthusiasm and depth of interest within the community.
In shaping the Baltic-Nordic SEO Summit, Simonas Naudžius drew on best practices from some of the most established professional events in Europe.
He gained hands-on experience through long-term involvement with the Lithuanian Marketing Association (LiMA) and WordCamp Europe, where he participated not only as an attendee, but also as a volunteer and event organizer.
This exposure provided deep insight into large-scale conference operations, speaker management, community engagement, and high-quality attendee experience. The knowledge and standards acquired through these organizations directly influenced the structure, format, and ambition of the Baltic-Nordic SEO Summit.
The idea of the Baltic-Nordic SEO Summit is rooted not only in industry demand, but also in proven experience. Before launching the Summit, the organizing team behind Rocket Science Baltics successfully delivered two SEOCON conferences in Kaunas, Lithuania, bringing together local SEO professionals, practitioners, and business leaders.
These events validated both the need for high-quality, practice-driven SEO content and the team’s ability to execute professional, well-structured conferences.
Building on the success of SEOCON, the organizers recognized an opportunity to scale the concept beyond a local format and create a flagship international event for the Baltic and Nordic regions.
The Baltic-Nordic SEO Summit was therefore conceived as a natural evolution—from local community-driven conferences to a large-scale international platform connecting regional talent with globally recognized SEO, digital marketing, and AI experts.
The idea that evolved from local community needs and industry observations into a full-scale international summit, designed to:
Join industry leaders and SEO professionals from the Baltic and Nordic regions for two days of insights, practical strategies, and real-world case studies. Secure your ticket to the Baltic-Nordic SEO Summit and be part of the conversations shaping the future of search.
Bring together over 400 professionals from the Baltic states, Nordic countries, and around the world.
Address practical challenges in SEO, including AI-driven search strategies, content optimization, and real-world experiments.
Create space for interactive workshops, mastermind sessions, and networking, strengthening the regional digital marketing ecosystem.
Support accelerated learning, foster collaboration across markets, and position Vilnius and the wider Baltic-Nordic region as a hub for cutting-edge SEO and digital marketing thought leadership.
